TOLU ADEDAYO

Spearheading the development and launch of Movva, an innovative first-of-its-kind last-mile delivery platform, by leveraging public transport commuters to create a novel market solution.

Directing overall company vision, product roadmap, and investor relations, successfully securing initial funding for platform development and market entry.

Designing and implementing comprehensive go-to-market strategies and cross-city expansion playbooks to establish market presence and drive user adoption.

Provided strategic product and growth advisory to a cross-border payments infrastructure startup, influencing key development and market entry decisions.

Mentored the product team on Minimum Viable Product (MVP) scoping, cost optimization strategies, and effective go-to-market execution, accelerating product development cycles.

Formulated and executed targeted go-to-market strategies, significantly scaling Earnipay's payroll product adoption among Small and Medium-sized Enterprises (SMEs).

Managed performance marketing initiatives and pricing experiments, optimizing user acquisition funnels and reducing Customer Acquisition Cost (CAC) through onboarding automation.

Directed comprehensive operations, growth, and customer success strategies for a virtual dollar card and wallet company, optimizing end-to-end user experience.

Orchestrated strategic campaigns that led to significant user base expansion, while iteratively refining product-market fit based on user feedback and market trends.

Spearheaded high-impact SME acquisition and loan utilization campaigns, significantly expanding Carbon's business banking client base.

Managed day-to-day operations for the Carbon business banking arm, overseeing strategic initiatives and operational efficiency.

Cultivated key partnerships and drove product refinement efforts following the acquisition of Vella Finance, ensuring seamless integration and enhanced offerings.

Co-founded and operationalized Vella Finance, successfully launching and scaling daily operations from 2021 until its acquisition by Carbon.

Drove exponential user growth from 0 to over 30,000 SMEs through strategic partnerships and comprehensive marketing initiatives.

Defined and executed brand positioning, sales strategies, and end-to-end growth funnel operations, establishing a strong market presence and driving user engagement.

Managed diverse growth channels including paid media, affiliate marketing, CRM, and SEO, optimizing campaigns to drive user acquisition and engagement.

Oversaw the product roadmap and led engineering sprints for Doctorcare, ensuring timely delivery of key features aligned with market demands.

Developed and executed high-impact SEO and inbound marketing strategies for a diverse portfolio of B2B and B2C clients, achieving measurable improvements in online visibility.

Led a content team to significantly grow organic traffic and deliver targeted campaigns, enhancing client brand presence and lead generation.

Co-founded and developed Instakitchin, a novel food delivery platform connecting home chefs with busy professionals, establishing a new market niche.

Defined the company vision, product strategy, and managed investor relations, laying the groundwork for initial operations.

Executed comprehensive go-to-market strategies, oversaw initial hiring, and managed growth operations to establish early user base.